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I want to use this space this morning to talk about Laura Loomer — who I’ve come to believe is one of the most tragic people holding onto power anywhere inside Donald Trump’s MAGA movement.
For the better part of the last several years, she has tried to destroy my life. She’s gone after my staff. She’s gone after my company. She’s gone after my family. She is, by any honest measure, a miserable person, and it would be the easiest thing in the world for me to sit here and tell you that I hate her. Frankly, I have every reason to.
But I don’t. This weekend — after The New York Times published a story about Donald Trump’s Department of Justice targeting my consulting business — I sat with all of it. And what I landed on isn’t hate. It isn't even anger anymore. It’s something closer to pity. I actually just feel bad for her.
Let me tell you how Laura spent her weekend. She spent it yelling into the void about conspiracy theories she invented. She attacked me for my weight. She attacked me for my history with my own mental health. She attacked me for being empathetic — for being willing, during the darkest stretch of the COVID pandemic, to talk openly about a period when I seriously considered harming myself. That’s what she did with her Saturday and her Sunday. Think about that. Two days of your one precious life, spent obsessing over somebody you hate.
And I’m telling you: what a sad and lonely way to live. It’s the behavior of someone with no real human connection — no community holding her up outside of a handful of dead-enders on X. She has traded intimacy for engagement. She has substituted clickbait for love. And I say all of this as a content creator myself, somebody who understands the pull of the feed better than most. I know how easy it is to start confusing people paying attention to you with people actually caring about you. They aren't the same thing. Not even close.
Because here’s the contrast. I worked this weekend too — I sure didn’t plan to spend my Saturday morning reacting to a DOJ story, and I wasn’t happy about it. But I also built Legos with my son. I watched the Cubs. I took my wife downtown for a date to see The Notebook and a great dinner. I grilled out back and made a hell of a pork roast. I did all of that because I have a full, vibrant life — one filled with meaning and connection and love. And somewhere in the middle of all of that, it hit me: Laura Loomer can't take any of it away from me. Donald Trump can't either. And that’s real power.
Laura Loomer doesn’t have that. She thinks she does. She thinks the false admiration she gets from Donald Trump every time she manufactures a conspiracy against one of his enemies is the same thing as being loved. She thinks the hearts and the shares on X and Rumble — the only two platforms that will still have her, because they’re built for exactly this — are the same thing as community. They aren’t. Her own father has publicly said that his daughter has serious mental health issues and probably needs to be institutionalized. Think about what that does to a person who has no family and no friends to catch them.
The reason they target independent creators is that we don’t answer to a network or an advertiser — we answer to you. That’s what makes us harder to control. So do the three things that keep us in this fight: like this post, share it, and become a paid subscriber to Endless Urgency. Each one makes this movement harder to kill.
And it points to something sick in our culture right now. In any other era, Laura Loomer would be a crackpot on a street corner in a tinfoil hat, and the world would simply walk past her. Instead, the worst version of social media handed her a rocket. Then MAGA handed her power. And Donald Trump handed people like her access to the machinery of the federal government. That’s where this stops being pathetic and starts becoming dangerous. She got the entire MAGA movement to come after me, my business partner, and my staff — with no credible evidence of anything. She got the House Judiciary Committee to open an investigation based on her so-called “reporting,” which amounts to posting FEC screenshots of which congressional candidates have paid my firm to run digital ads. That’s the whole case.
And because Donald Trump is the most corrupt man on the planet — so committed to punishing his opponents, so desperate to build a culture of fear that lets him get away with his own corruption and incompetence — his DOJ has picked it up too. Except there’s no there there. They can’t even name the law I’m supposed to have broken. And that’s the point. They don’t necessarily need a crime. They need an investigation. They need the headline. They need you hiring lawyers and wondering what’s coming next. They need your employees scared, your clients nervous, your family worried.
Jim Jordan didn’t have the balls to hold me in contempt when he investigated me after Laura Loomer harassed him. He didn’t have the guts to invite me to testify in front of his committee — which I would have done gleefully, and which would not have gone well for them. I’d have walked in there like Pam Bondi with a burn book and roasted every one of them. The difference is mine would’ve been justified. I wouldn’t have been there to cover up the abuse of kids.
And here’s the truth of it: the day Donald Trump leaves office or leaves this earth, Laura Loomer becomes instantly irrelevant. Her only value is her usefulness to him. Nobody else is particularly interested. Because the power Laura Loomer has isn’t actually hers. It’s borrowed. It belongs to Donald Trump. And eventually, the bill comes due on borrowed power.
A lot of you have reached out to ask what you can do. Here it is: keep supporting us as independent content creators, so we can build something fully sustainable and impossible to intimidate. Because that’s how you beat this shit. You build things they can’t scare into submission. You build communities they don’t control. You build a life whose meaning doesn’t rise and fall with the attention of powerful people. Don’t start a GoFundMe. Don’t worry about us. We are going to be okay — financially and legally.
I’m a practicing Catholic. I try to lead with redemption and empathy and love, and I’ll be honest with you, that is hard to do when the person coming for the people you love is as miserable as Laura Loomer. But I want to extend her some grace anyway. Not because she deserves a pass for what she’s done. She doesn’t. And not because I’m pretending I’m above being angry. I’m not. But because I refuse to let people like Laura Loomer decide what kind of person I become. I don’t want to spend my one life consumed by people I hate. I don’t want cruelty to become my personality. She is hurting. And hurt people hurt people.
So, Laura — if you’re reading this, and I suspect you will be because you’re obsessed with me: I hope you get the help you need. I hope that one day you find real community, real connection, something you don’t have to manufacture from a screen. It’s a sad way to exist.
As for me, I’m going to keep doing what actually matters. Focus on the people you love. Work on being better. Be of service to your community. Do some good. Build some Legos. Grill a pork roast. Touch grass. Build a life so full of meaning that people like Laura Loomer can’t possibly take it from you. And whatever you do — don’t let the bastards grind you down.
With Urgency,
—Mike
This is such an excellent essay and a worthy guide for all of us when we face meanness from someone.
A man who builds LEGO with his son does indeed have a full life!